An Evaluation of the Corporate Identity of Nintendo

At this day and age, the people are into electronic games, and one of the leading electronic gaming manufacturer is Nintendo. The Nintendo Company Limited was founded by FusajiroYamauchi and it was founded on September 23, 1889 in Kyoto, Japan. The Nintendo Company Limited was originally named Nintendo Playing Card Company Limited then Yamauchi changed it to Nintendo Company Limited. The Nintendo Company logo is as you can see colored red which means happiness and joy, and the color of the company logo is also the color of the company's official and popular mascot Mario. The Nintendo Company started as a gaming card company and during the time between 1963 and 1968, the company set up a taxi company, a "love hotel" chain, a TV network, a food company, and several other things. But unfortunately all of these did not work out well except for making toys. Then after the Tokyo Olympics the Nintendo company was in a lot of debt, they tried to save the company by selling toys. In the year 1970 Yamauchi was observing the Nintendo hanafuda (are playing cards of Japanese origin, used to play a number of games. The name literally translates as 'flower cards'.) factory when he saw an extending arm which was made by one of his employees named Gunpei Yokoi. After seeing it Yamauchi told Yokoi to mass produce his invention and called it the Ultra Hand and it was a big hit and it saved as a turning point for the Nintendo Company.

The Nintendo Company started making electronic toys in the year 1978 and their first game was called Computer Othello and in the following years they made other games like the famous Donkey Kong and Radar Scope and during this time was when the world famous Super Mario game was created. Then, later in the year 1985 the made the gaming console called the Nintendo Entertainment System or also called as NES, and they also created the highly popular hand held game called the Game Boy .


References:

Nintendo Company Ltd
http://en.wikipedia.org/wiki/Nintendo

New Ventures
http://en.wikipedia.org/wiki/Nintendo

Electronic Era
http://en.wikipedia.org/wiki/Nintendo